Sahm Andrangi’s Thoughts on Ad Fraud

Sahm Adrangi founded Kerrisdale Capital nine years ago and they handle approximately 180 million dollars. Kerssidale is in the business of short selling. They began this in 2010 when they started posting their research. They decided to move in this direction because of all of the short sales that were occurring in fake Chinese businesses. This is also why Sahm Adrangi has steered Kerrsidale towards mostly US businesses.

Kerssidale Capital does research on these short sales and offers their findings through many different mediums such as on their website, through Seeking Alpha, on their Twitter page, and on programs on CNBC or Bloomberg. Kerrsisdale also has an email subscription service and those who are interested in the research can receive it through email after subscribing.

Recently, Kerrsidale Capital and Sahm Adrangi have been working on short sales and ad fraud. Ad fraud is defined as fake news that is represented through online advertisement that generates fake clicks and traffics for companies to generate revenue. This means that the advertisement that companies are paying websites to display are not being shown to actual customers. The only traffic that visits these sites and sees the advertisements that are being paid for are other computers and bots. These fake websites do not contain any content; they are filled with advertisements that no one sees.

The more and more this occurs, the less and less companies will be willing to pay for ads, and this hurts the publishers and others who are actually displaying ads on their websites. There are also instances when real customers are visiting websites and clicking and viewing videos and ads and fraud is still happening. Behind these videos and ads are more videos and ads that are not being seen by anyone.

Sahm Adrangi believes this is a real problem, but it can be corrected. He says that the clicks and views that advertisers pay for can be looked at more carefully. By dissecting who, or what, is watching the videos and adds or clicking on them, there can be transparency in the world of online content and media.

https://www.bloomberg.com/research/stocks/private/person.asp?personId=252047507&privcapId=109092301&previousCapId=109092301&previousTitle=Kerrisdale%20Capital%20Management%20LLC

Anil Chaturvedi a Professional Banker

Banker Anil Chaturvedi

Career Journey

Anil Chaturvedi has led an ideal career journey with experiences in investment banking, corporate advisory, private banking, financial markets, financial analysis, and wealth management. Anil Chaturvedi has worked with some firms where he has delivered quality results. He has been in the banking sector for more than forty years.

Anil Chaturvedi currently serves as the managing director of Hinduja bank. He is responsible for developing corporate advisory business, mergers and acquisitions, credit assets, international organizations, and spearheading cross-border strategic alliance between India, USA, Europe, and Asia.

Before his role at Hinduja bank, Anil Chaturvedi used to work as an international managing director of Merrill Lynch. He worked for Merrill Lynch for a total of 17 years. Here, he gained experience and skills regarding wealth management. Under his leadership, Merrill Lynch was named as one of the leading wealth providing solutions across the entire globe. Merrill Lynch is currently the prominent private banker covering global non-residents Indians in the United States and Europe.

Anil Chaturvedi has also served as the vice president and the senior representative for US operations at the ANZ Grindlays Bank. As the vice president of the financial institution, Anil Chaturvedi was responsible for developing leadership skills, handling matters involving regulations and compliance, product development, and creating a profitable model for the firm.

In 1991, Anil Chaturvedi joined the State Bank of India as the managing director in charge of planning and development. The bank was seeking a model that would attract non-residents in the United States, Europe, Asia, and India. Anil Chaturvedi was responsible for the implementation of the plan. In 1993, the bank had made $500 million as a result of the implementation of the project. Thus, Anil Chaturvedi was presented with the Man of the Year Awards by the State Bank of India.

About Anil Chaturvedi

Anil Chaturvedi is a professional banker with more than four decades in experience. He joined Meerut University and graduated with a bachelor of arts degree. Anil also holds a masters degree in Finance and Economics from Delhi University. He has worked with numerous banks making him one of the most experienced professional banker.

 

http://www.hindujabank.com/Analyst-Reports/Daily_Market_Summary_18_Jan_2011-_HBS_Research.pdf