American businesswoman Whitney Wolfe Herd was born in Salt Lake City, Utah in 1989 and attended college at Southern Methodist University. In September of 2017, she got married to Michael Herd. She has had a long and successful entrepreneurial career that has seen her heavily involved massively successful companies such as dating website Tinder. She is currently involved as Chief Executive Officer of the company she co-founded – Bumble. Whitney Wolfe Herd has built Bumble into a huge business success story in large part due to her unconventional approach which often casts aside any concern regarding what people might hold to be the consensus of truth. Bumble was born out of the troublesome departure that Whitney Wolfe Herd dealt with regarding her tenure with Tinder. Taking a negative and making it into a positive, Whitey soon used her entrepreneurial smarts to figure out how to re-invent herself.
Part of this re-invention including partnering with Badoo founder Andrey Andreev. The two set out to make Whitney’s break off from Tinder into a positive.At first, Whitney Wolfe Herd was sceptical about the possibility of working to develop yet another dating app but Andreev was quite convincing. Whitney was convinced that the way to move forward was with the creation of a dating platform that was female-centric. With the funding that Andreev provided, Whitney was able to move forward and start getting the ball rolling with the creation of Bumble. In its now four years of existence in the dating market, Bumble has experienced the traffic of over thirty million users. Bumble’s unique company culture extends to its corporate headquarters located in Austin, Texas. The office space for the company has a feel more in line with someone’s living room than it does of what a person would usually associate with an office for a tech-based company.
Whitney was adamant that it was critical that the company’s offices have a warm feel to them. This is in many ways a microcosm of feel the company has in an overall sense. A big part of this unique office setup that Bumble employs is in order to separate from the traditional view of the workplace existing somewhere outside of normal life. Instead, Whitney Wolfe Herd had the revolutionary idea to make the workplace feel like regular life.The bottom line in regard to Whitney Wolfe Herd and her revolutionary woman-centric dating company Bumble is the fact that it has managed to inject a totally new attitude into the world of online dating in its short, four-year-long existence. A lot of this has been due to the fact that Whitney approached things from a totally different perspective.