Greensky Credit Considers New Growth Strategies

The CEO of a successful financial company who gets the company going by taking a “boostrapping” approach is someone who is sure to get the attention of market watchers. This is especially true when the company, in this case Greensky Credit, enjoys unprecedented success before the CEO finally decides to file for an IPO. In this case, the CEO is Atlanta-based real estate billionaire David Zalik, and right now Zalik is considering putting forth an IPO at a company valuation of $5 billion, to raise $1 billion. That’s a lot of money for a home improvement loan startup that launched back in 2007. According to a recent article in Forbes Magazine, however, these are indeed the moves Zalik is making, and if all goes well, Greensky Credit will be looking very good to investors in the near future.

Making Its Own Rules

Greensky Credit is getting a lot of attention these days for the unusual way that Zalik has built this highly successful financial technology company. Unlike other companies of this type, Zalik has always worked closely with banks, and right now the company gets a 1 percent share of the company’s yearly loan value back from the banks in exchange for its work in arranging and servicing loans. Right now, the client roster for this successful startup includes a long list of affluent borrowers, and the company is looking very stable.

Zalik ran the Greensky Credit for many years using his own “bootstrapped” funds, and he didn’t take any outside cash until 2014. By keeping things going this way, he avoided the danger that hit many startups of blowing through their $30 million funding by spending it on frivolous non-essentials. For Zalik, keeping a company lean and mean is the key to long-term success, which is why today many market watchers are very bullish on this attention getting financial success story.

https://www.crunchbase.com/organization/greensky

https://resources.greenskycredit.com/healthcare/case-study-clearsight-center-helps-patients-see-the-benefits-of-financing