Ski Resort Executive Andy Wirth Is Named Board Chair Of The Reno-Tahoe Regional Air Service Corporation

Last year was a tough year for most of the ski resorts in California, Colorado, and Utah. Many of the resorts had to make their own snow in order to stay open through February. But 2016 was a much better year, according to the President & CEO of Squaw Valley Ski Holdings, Andy Wirth.

Wirth is also the Chairman of the Reno-Tahoe Airport Authority Board of Trustees. Wirth is one of the people responsible for promoting airline service into Reno-Tahoe International Airport.

The Reno-Tahoe Regional Air Service Corporation Board is a group of regional hotel-casino properties and tourism executives that want to add additional service to the area in order to make it easy to get to the ski slopes and the casinos in North Lake Tahoe, South Lake Tahoe, and Reno

Mr. Wirth has played an important role in the development of air service for the ski resorts from Colorado to Canada. He was the man that convinced JetBlue to establish service from New York’s JFK Airport to Reno-Tahoe International Airport. Wirth also played a central role in getting Alaska Airlines to begin service from Southern California’s John Wayne Airport to the Reno-Tahoe International Airport. Wirth is one of those people that was born to be a leader.

Andy Wirth was born in Nuebrucke, West Germany. He came to the United States, and he decided to study at Colorado State University. He did undergraduate work there, and he went to Scotland to continue his studies at the Edinburgh University.

Early in his career, he was a backcountry ranger for the Rocky Mountain National Park, and for the San Pedro Parks Wilderness Area. The experience he got working in the National Park system gave him the impetus to pursue a full-time career in the ski industry.

In 1986, Wirth got a job with the Steamboat Ski and Resort Corporation. Andy stayed at that resort as a marketing director for years. In 2006, he was promoted to Executive Vice President of Sales and Chief Marketing Officer of the Steamboat Ski Resort, and he stayed in that position until 2010.

That was the year the Cushing family called, and asked him to take over as CEO of the Squaw Valley Ski Resort. Wirth accepted, and he was instrumental in overseeing the $70 million renovations of Squaw Valley. Squaw Valley had a reputation as one of the top ski resorts in the country, but Wirth took the resort to the next level. When Squaw Valley merged with the Alpine Meadows Ski Resort, Wirth was named Chief Executive Officer of the new corporation, Squaw Valley Ski Holdings.

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