Darius Fisher is the current president of Status Labs. Status Labs is a unique business designed for the modern, digital age. Fisher describes Status Labs as a “reputation management, digital marketing, and public relations firm.” Fisher has been in the eye of the business community most recently for his article about ways to improve worker satisfaction and reduce turn over.
He details a variety of methods used within his own company to increase the satisfaction of employees. The two most notable takeaways there are the introduction of a company newsletter, and the employment of a system of goals and rewards in order to incentivize achievement.
The rewards system encourages productivity and helps workers feel acknowledged for a job well done. Meanwhile the company newsletter keeps everybody in the loop, increasing a sense of cooperation and unity while decreasing the chances that employees will become frustrated by lack of information.
Status Labs is an interesting testing ground for these sorts of initiatives. Because it is firm that does most of it’s work primarily online it maintains a relatively small staff in one or two centralized locations. This means feedback is quick and management can work with employees on a one to one basis.
Fisher’s company is an online reputation manager. Their clients are both individuals, private businesses, and public organizations. They help their clients to combat undeserved negative press online by teaching them to take advantage of all possible avenues to get their own message into the public eye. This offers them a chance to rebuff online criticism and change the negative nature of a conversation.
As an example, if a company’s CEO or upper management is involved in some sort of scandal, either personal or professional it becomes a topic of note online. Even if that individual was fired, if the attention gained was large enough, every online search could open up pages and pages of negative opinions, burying the good name of an otherwise reputable company in bad PR. Status Labs trains companies and individuals to take a more active role in getting their own positive message out online.