As the internet continues to grow at an alarming rate and attention span to writing continues to shrink. Thus, use of video emerges as the most effective method to engage an audience. According to a study conducted by Relevancy Group, putting a video in email marketing campaigns can increase revenue by 44%.
The research indicates that embedding a video in an email increase open rate by 20% and click-through rates up to 2-3 times. Moreover, putting a video in an email provide instant gratification, provide a means to express your brand more effectively, and it is more time efficient in comparison to text. As the old saying goes, if a picture worth thousands of words, then a video worth millions of worse, this is according to Forrester Researcher, Dr. James McQuivey.
The largest pioneer of video email is Talk Fusion, an online video content provider based in Florida. The company has been as the eighth most popular and largest video content provider in the world. It was founded back in 2007, after Bob Reina the CEO and the founder attempted to embed a 10-second video in an email to a friend. Bob was baffled that he could not, he tried to seek out for help from America Online, but he was told it not possible. Mr. Reina did not give up, with help from an IT-savvy friend, the achieved what was seemed to be impossible. Reina perfected the art of putting videos into emails and later founded the Talk Fusion.
Talk Fusion deal with professional video emails that include color effects, pictures, and graphics. The videos are designed to be crystal-clear and deliverable. Besides, the company offers video templates and a library of professionally recorded video that can be privately labeled at competitive pricing.
For a long time, video email processing has been very intimidating, but with Talk Fusion, it is very easy to use in every situation or occasion imaginable. Users have the option of creating their video or chose from over 1000 templates. If you are in the online marketing business, you should consider video emails as a very powerful tool. Video compel your prospects in a way ordinary text communication cannot do.