When Whitney Wolfe left Tinder, a dating site she co-founded, she did not stop there when it comes to online dating. After settling the lawsuit over sexual harassment with Tinder bosses, Whitney is back with a self-proclaimed feminist dating application. The Bumble app allows women to make the first move, a move that Whitney believes aims at creating equality. There is some resemblance between Bumble and Tinder such as swiping left for a no and right for a yes. A match results to both users receiving a notification.Whitney Wolfe says that she was motivated to build up Bumble when she evaluated her feelings after leaving Tinder. She sought to look for an anti-bullying way through which children, especially girls, can express themselves freely. She noted bullying that is happening in cyberspace like on Instagram, Twitter, and other social platforms. She intended to start an app called Merci for helping young girls share photos and hold positive conversations.
When at it, she received an email from Andrey Andreev, founder and CEO of Badoo social network. He encouraged her that since she was well acquainted with the dating space, she should try something with that knowledge. This led to the founding of Bumble, where online accountability and kindness rhymed with her idea.Bumble seeks to change online dating by allowing women to be on even grounds with men as in other spheres of life such as education and career. She credits the respect that women have garnered to the platform, as well as allowing men to avoid rejection. In fact, men feel flattered minimizing aggressive behavior due to rejection.
Bumble has over 8 million users currently.Whitney Wolfe is a 1989-born American business executive and entrepreneur, who is CEO and founder of Bumble. She was born in Salt Lake City, Utah where her father was a property developer. She went to Southern Methodist University majoring in International Studies. By the age of 19, she had already begun practicing her entrepreneurial skills by selling bamboo tote bags in areas that had suffered from BP. After college, she worked in orphanages in Southeast Asia.Whitney Wolfe Herd believes that Bumble works towards relieving the pressure of both men and women in dating circles. On Bumble, the man does not need to feel the pressure to start a conversation and keep it going as women make the first move. At the same time, women won’t just sit back and wait.