Luiz Carlos Trabuco has been the Chief Executive Officer of Bradesco, one of the largest banks in Brazil, for the last eight years. Starting off as a clerk in 1969, he has been with the bank for more than five decades, sticking with it through the bad and good times. He had served the bank in various hierarchical capacities, and when the time came in 2009 to select a new leader, the board quickly picked Luiz Carlos Trabuco. With the increased competition Bradesco was facing in the market and the challenges in the international financial sector at the time, there was no one better placed to guide the bank than the individual who completely understood its values, culture, and objectives.
Luiz Carlos Trabuco’s academic background does not seem like one for a banker. He currently holds an undergraduate Philosophy degree from the University of Sao Paulo and a postdoctoral Socio-Psychology degree from the School of Sociology and Politics of Sao Paulo (FESPSP). He, however, does share many of the traits that make successful executives in that he is dedicated, likes to measures his word, and is meticulously analytical.
On a number of occasions, Luiz Carlos Trabuco’s contribution to Bradesco and the banking industry in Brazil has been deemed to be deserving of an award. While heading up Bradesco Seguros, he famously received two concurrent Insurance Personality of the Year Awards in 2006 and 2007. Having orchestrated Bradesco Seguros’s domination of the Brazilian Insurance industry, there was a consensus that he was the most deserving of these honors. In 2009, having just been named CEO of Bradesco earlier in the year, Luiz Carlos Trabuco ’s name was included in the List of the 100 Most Influential Brazilians in the country at the time. As recently as 2015 he was also named the Entrepreneur of the Year in the finance category by Isto É Dinheiro (This is Money) magazine. That year was a big one for him as Bradesco was involved in the single largest financial transaction in Brazil for 2015 – the $5.2 acquisition of mid-tier bank, HSBC Brazil.
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Luiz Carlos Trabuco’s talents have been recognized by numerous other organizations, leading to him being named in a number of their boards of directors. He currently serves as the President of the National Confederation of Financial Institutions (CNF). He also chairs the Board of Representatives at the same body. Additionally, he also has the privilege of serving as Chairman of the Board at credit card company, Elo Participacoes S.A. As a member of its Strategic Committee, Luiz Carlos Trabuco has been instrumental in influencing Vale S.A’s innovative charge towards the top of the Brazilian mining industry. His high standing as one of the senior banking executives also got him nominated to sit on the Directing Council of Brazilian Banks Federation (FEBRABAN).
Luiz Carlos Trabuco has introduced a new style of leadership at Bradesco that can best be defined as a coaching leadership style. Among the first changes he instituted at the bank following his appointment to CEO in 2009 was to set up a corporate university. He constantly engages with executives of various levels at the bank with the aim of making them better equipped to lead and achieve company objectives. In 2015 it was widely reported that President Dilma Rousseff was an admirer of Luiz Carlos Trabuco’s style and intended to offer him the Finance Minister position but was turned down. With his retirement soon approaching, it is highly likely that Luiz Carlos Trabuco could take over from Lazaro Brandao as the Chairman of the Board once he leaves.
Learn more about Luis Carlos Trabuco: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html